Communicating about Climate Change: What Works and What Doesn’t When Reaching Out to Land Trust Stakeholders
December 7, 2017, 9:30am - 3:00pm
Location: Hugh Gregg Coastal Conservation Center, 89 Depot Road, Greenland, NH
Presenter: Eric Eckl (Water Words That Work)
Cost: Free, registration required
Land trusts often find themselves caught between supporters and donors who want action on climate change, and landowners who have different motivations to protect their land. In this training, we’ll explore how conservationists should — and shouldn’t — raise the issue of climate in their work.
- Part 1: Know Thy Audience: Explore citizens’ climate change knowledge, attitudes, and beliefs, and where citizens agree and disagree
- Part 2: Meet Them Where They Are: Discover how urban and rural citizens’ information habits are similar and where they are different, so you can make smart choices about how to reach your audience
- Part 3: Message Teamwork: Explore the practices that communications pros use to keep their teams focused on the needs of their audience
With more land trusts integrating climate change science into their conservation planning, yet uncertain about how to communicate to board members, landowners and other stakeholders; participants will leave this training with useful tips and tools to approach communicating about their climate adaptation and resilience work.
Morning coffee and lunch provided. Arrival and refreshments at 9:30 am, workshop begins at 10:00.
Questions? Contact Sharon Hughes at email@example.com or 603-862-1029. Register at https://nhltc.org.
These workshops are generously funded by Jane's Trust Foundation and Doris Duke Foundation.